The Cookies that brought Smiles to everyone

Every year, Tim Horton’s holds its Smile Cookie fundraiser, where each local franchise owner can pick a charity in their community that the proceeds from cookie sales will support. It’s a great way to help raise money for great causes directly in our communities!

This year, a group of Edmonton franchise owners decided to try something different. The group agreed to pool their efforts to make a larger collective impact – ultimately choosing Bissell Centre as their charity of choice.

And just like that, this quickly became one of the largest fundraising campaigns we’ve held – raising more than $400,000 in a single week.

Bissell’s Child and Family Supports

Funds from this spring’s Smile Cookie campaign all went to support our Child and Family Supports Program. Last year, we helped more than 1,600 families find their way out of poverty and emergency situations. These programs make a massive impact that people in Edmonton don’t often see.

“It’s things like connections to free pre-natal care, parental supports, or free access to emergency essentials like diapers and formula,” says Jonathan Mackereth, Development Officer with Bissell Centre.

Mackereth explains that Bissell has run a childcare for more than 50 years, serving families in the downtown core. The centre is fully staffed by Early Childhood Education professionals, providing Early Childhood Development for short- and long-term – serving childcare from newborns to six years old.

“There’s are enough challenges finding quality childcare – finances shouldn’t be one of them,” says Mackereth “Lots of parents even drop-off their kids to access other programs like our Employment Services or Financial Empowerment workshops, making it an essential part of our approach to ending poverty.”

Supporting and Celebrating Together

Learning that 147 Tim’s locations all came together to support Bissell Centre, “caught us a little off guard,” Jonathan jokes. “We knew right away opportunities like this don’t come often. We pooled resources into making sure folks knew that buying a cookie would help a child.”

Team members from Bissell Centre could be found at a few different locations around the city during this campaign. Whether it was celebrating with giant cookie cut-outs by the drive-thru, or putting on hair nets and decorating cookies, the teams stepped up to make the week unforgettable.

By the end of the campaign, more than 300,000 cookies were sold – raising more than $464,000! People didn’t hesitate to add a smile cookie to their regular double-double orders – with some businesses and schools pre-ordering up to 1,500 cookies at a time.

“On the first day, we had a manager come out to see us,” Jonathan recalls. “She said in the first two hours of the morning rush, they sold more than a quarter of the cookies they sold for the entire campaign last year.”

We can’t thank the Edmonton Tim’s franchisees enough for all the support they’ve given us. This will directly impact families and children experiencing houselessness and poverty in Edmonton. Thank you for helping us make Edmonton a little bit more of an equitable place to call home.