#DropYourGonch to Support Edmonton’s Homeless!

by | POSTED: Jul 20, 2015

UPDATE:  Because of your help, we collected 2,154 pairs of NEW underwear for the homeless folks in our community. That’s 1,154 above our initial goal of 1,000!

Thank You!!


We are excited to host our 2nd Annual #DropYourGonch underwear campaign encouraging the public to donate NEW underwear for homeless people in Edmonton.

The campaign starts Monday, July 20th and wraps up with a main event on Saturday, July 25th at our  Thrift Shoppe (8818-118th Avenue)  from 10:00am – 4:00pm.

The goal of the campaign is to collect 1,000 pairs of NEW underwear to meet the need through to the end of summer.

Underwear is one of the most asked for clothing items by people in the inner-city community, but one of the least donated.

“We are critically low and can’t fill the need at this moment”

– Devin Komarniski, Manager of Marketing and Communications

The campaign also promotes health and hygiene, while boosting self-esteem and confidence, which are crucial for people who are transitioning out of homelessness. People living on the streets may go months without a new pair of underwear, which creates discomfort and a lack of dignity as they struggle to get off the streets.

For more information about drop-off locations, how to donate online, and to learn more about the campaign, please visit our webpage.